Anyone can be innovative. From macro to micro innovation that brings a lot of positive things. To innovate every day, at work or at home, follow these steps and see where they take.
Solve problems solved
Pets.com solved a problem that needs solving. Amazon.com and eBay, on the other hand, the needs, problems, the solution is solved. Think about what you're frustrating. To really dig into the problem. Asking "why" five times to get the real problem. Determineif the solution of the problem, have a significant impact on your life and / or work.
Early in my career I worked for the advertising agency that had the Energizer Battery Account. I was surprised by the difference in revenue from various sources we used reported. I asked "why", until I got to the root of the problem.
Watch out for the answers
The answer probably is not obvious, not on what will now focus in front of you to go out for the answer. Seth Godin has beenout, when he called the principles of direct marketing and packed permission marketing. Think about how much area could be looking for the problem. Asking someone out of range, what he would do.
When I worked in the housing boom Account Energizer and Walkmans, they were only on the increase in youth culture. Yes, I'm so old. To see if the difference in volume came from me, to step outside the confines of the advertising agency was.
Review with the uninformed
If you think you have aIdea that a possible solution to the problem, to make contacts among the uninformed, and share with people who have knowledge of the problem, but not actively involved in solving it.
Most, I'm afraid to say that will give you all the reasons why your idea can work. For you, this is not a bad thing. Do not defend your idea. Put your ego aside and listen intently to their objections. Register your reasoning. Their perspective. This is valuable information that you use to sell your position toIdea if it really matters.
Return to the batteries. I created an idea to use the volume and source along with my boss. He did not think it would work. I've shared with others and have different responses that almost all negative. With all this information that I have my plan to sell the idea. It all started with an invitation to the brand manager.
"Come and hang it in a playground of the school with me. I want to buy lunch after."
He was skeptical, but agreed to go. Finally, I offered to buy lunch to eat.What we saw were children, many children with the batteries for their portable music devices. All measuring instruments which we rely, other than actual sales, and no studies have been of the opinion that the boys would have to buy batteries.
Test your way to success during the night
Once you have the brilliant plan, try it in the real world. There is nothing like the melting pot at the edge of reality from an idea to be taken. In the real world there are many of the nuances necessary for success that does notunderstand if it were an intellectual exercise. Keep an open mind and allow the market to improve your thinking. A diamond takes a lot of polishing to be brilliant.
After our trip to the schoolyard, and statements to the police were required, we discussed how to seize opportunities. We arranged a test in five record stores in Winnipeg, Manitoba. Po 'time I describe what it means to run controls store in Manitoba, in January. Rotation of stocks we have seen increasedto 10 times what we expected based on traditional channels. We need to build the test results to a sales page that we have a national chain of record stores. They agreed to bring the batteries. We have a whole new distribution channel, the value of many millions of dollars for Energizer batteries.
Conclusions
Solve problems that make the difference. Make sure that the solution of the problem is a significant added value to your life and / or work situation. Look for the answer. Adifferent perspective, a new light on the problem and allow you to shine, the paths are not available to see before. Check the problems with the uninformed. Find out with others to a better understanding of the problem and the challenges they must overcome. Test your way to success overnight. Even the most brilliant innovations do not happen without some experimentation. Before the iPhone came to Newton.
